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LEITZ X
Leica Vision, In Your Pocket.
The Leica X1 Smart Camera Phone blends Leica's legendary imaging with modern smartphone technology. Featuring a premium Leica lens, advanced Al processing, and a sleek, ergonomic design, it delivers professional-grade photography in a minimalist form. A perfect fusion of style and performance, the Xl redefines mobile photography.
Brand Strategy / Form Development
3D Modeling / Rendering
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Spring 2025
Duration: 4 Weeks
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INSPIRATION PRODUCT - Leica Sofort 2
The Leica Sofort 2 is a premium hybrid instant camera that blends digital convenience with instant printing.With highquality imaging, intuitive controls, and smartphone connectivity, it’s perfect for capturing and sharing moments effortlessly
PREVIOUS & RECENT PRODUCTS
Leica’s design language is rooted in minimalist precision, combining clean lines, compact forms, and intuitive controls. Influenced by Bauhaus principles, it emphasizes function over ornament, with premium materials and subtle details that reflect craftsmanship and timelessness. The iconic red dot logo and refined aesthetics convey a quiet confidence that resonates with both professionals and enthusiasts.
EXPLORING LEICA'S DESIGN LANGUAGE
Leica’s design language is pretty iconic, and It’s important to research on the details and styles on all the Leica products.
First Idea Show up with Sketches
This is the first design version I come up with for the phone, I reference a lot from leica's previous design, which is a squre shape product body and a rounded lens, however, the form is too boring for me to develop.
First Idea Show up with Sketches
This is the first design version I come up with for the phone, I reference a lot from leica's previous design, which is a squre shape product body and a rounded lens, however, the form is too boring for me to develop.
First Idea Show up with Sketches
This is the first design version I come up with for the phone, I reference a lot from leica's previous design, which is a squre shape product body and a rounded lens, however, the form is too boring for me to develop.
Revised Design Outcome
I changed the shape of the phone into rounded shape, which can create ergonomic function, also the shape turns out really creative and interesting to see.
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